TV commercials. You can’t live with them, you can’t live without them. TV advertising is what makes it possible for television networks to financially operate. Every once in a while, an advertising agency does such a good job coming up with a product slogan that people remember the product decades later. I can still remember the slogans and catchy jingles from my hours of childhood TV viewing. And today, there are some that I find myself singing to myself during the day. When done right, advertising works.
In this episode of Trivia Rewind, all the questions revolve around advertising slogans. I’ll give you ten slogans and you’ll have to guess which product the slogan goes with. In our fun facts segment, you’ll find out which brand changed their successful slogan because of Covid-19. (I will call them CHICKEN for doing this) Find out which superstar athlete came out with a special edition soda. Plus lots more fun facts. And as promised in the episode, here’s a link (Don’t go there until after listening to the episode) to a French commercial that uses their version of a popular slogan that I discuss in the podcast.
After you listen to the episode, come back here and watch the slogans in use in some various commercials. I’ll list the slogans below by number as mentioned in the episode instead of by name so that there are no pre-listening spoilers.
What’s your all time favorite commercial or advertising slogan? Share it with me!
Below, you will find the transcript for this episode. You can listen to Trivia Rewind on Apple Podcasts or wherever you listen to podcasts. Please tell a friend, leave a positive review and 5 star rating if you like Trivia Rewind. Thank you for listening and supporting Trivia Rewind!
Here is the transcript. Spoiler alert! Unless you’ve already listened to the episode, don’t look below because you’ll find the answers.
Trivia Rewind Episode – Advertising Slogans
Debi Jenkins 0:03
Hello Trivia Rewind listeners. I’m Debi Jenkins, your host. In this episode of Trivia Rewind it’s all about those memorable slogans from television commercials. You know an advertising agency did a good job when just a few words remind someone what product or company the slogan goes with. In our Fun Facts segment, you’ll find out which brand changed their successful slogan because of Covid. Find out which superstar athlete came out with a special edition soda. Before we get to the questions, I’ll review how this works. First, I’ll give you 10 slogans. Then I’ll go back and review and give you the answers and some fun facts about each product. Are you ready to see how much you know? Let’s play Trivia Rewind.
Debi Jenkins 0:54
Here’s slogan one. “Where’s the Beef?”
Debi Jenkins 0:59
Slogan two. “Snap! Crackle! Pop!”
Debi Jenkins 1:04
Slogan three. “Mikey Likes It.”
Debi Jenkins 1:09
Slogan four. “Finger Lickin’ Good.”
Debi Jenkins 1:14
Slogan five. “When You Care Enough to Send the Very Best.”
Debi Jenkins 1:20
Slogan six. “Breakfast of Champions.”
Debi Jenkins 1:25
Slogan seven. “Obey Your Thirst.”
Debi Jenkins 1:30
Slogan eight. “The Quicker Picker Upper.”
Debi Jenkins 1:35
Slogan nine. “Good to the Last Drop.”
Debi Jenkins 1:40
And slogan 10. “Melts in Your Mouth, Not in Your Hands.”
Debi Jenkins 1:46
Well, those are our 10 advertising slogans. Let’s go back and see how you did. Slogan one was “Where’s the beef?” Well, this slogan is from the fast food chain Wendy’s. In 1984 this slogan was introduced in a television commercial for Wendy’s. Eighty One year old actress Clara Peller became famous overnight for saying those three words that instantly became a popular catchphrase. That slogan ran from 1984 through 1986 but it’s so memorable that people even today associate this slogan with Wendy’s. This line was even brought up in the 1984 U.S. presidential election when Walter Mondale directed the phrase to competitor Gary Hart. Mondale said, “When I hear your new ideas, I’m reminded of that ad, Where’s the beef.” The current slogan for Wendy’s is “We Got Y ou.” Not real catchy in my opinion.
Debi Jenkins 2:49
Slogan two. “Snap! Crackle! Pop!” Rice Krispies is the home to the Snap! Crackle! Pop! slogan. This slogan has been a part of Kellogg’s Rice Krispies for decades. In 1928, this cereal was released to the public. The snap, crackle and pop name has to do with the sound the cereal makes when the milk hits it in the bowl. See if you can picture this in your mind. In a 1939 Life magazine advertisement there’s a picture of a little boy with a speech bubble above his head with the words “Say mom, hear that snap, crackle, pop?” Next to him is his mom and her speech bubble says “Yes, Bobby. Only Rice Krispies make that sound. They’re so crisp.” Have you ever thought about how different languages say snap crackle pop. Remember those words have to do with the sound the cereal makes when the milk hits it. So instead of using a straight translation of the words, they use something called onomatopoeic sounds. Well, what that means is that they form a word to match a sound. For example, many animal noises we make fall under this. Here’s how the Canadian French say their version of snap, crackle, pop. They use the words “Cric! Crac! Croc!”. I’ll post a link to the French commercial on our website. Cartoon characters named Snap, Crackle and Pop have represented the brand for years. They were the first cartoon characters to represent a Kellogg’s product.
Debi Jenkins 4:31
Slogan three. “Mikey Likes It.” This slogan goes with Life cereal. You might have to be a certain age to remember this commercial. In the commercial you see two little boys talking about the bowl of Life cereal in front of them and how it’s supposed to be good for you, yet none of them want to try it. So what do they do? They give it to their younger brother Mikey. He doesn’t like anything. Well, Mikey tries it and he likes it. The Gilchrist brothers John, Michael and Tommy were the stars of the commercial that aired in the 70s. John Gilchrist had the role of Mikey. John was three and a half years old when he appeared in the commercial. And in an article with Newsday, he said he doesn’t even remember it being that he was so young. He may not remember but everyone that has watched the commercial knows how iconic it is. In the 1999 list of TV Guide’s 50 Greatest Commercials Of All Time, this commercial ranked number 10.
Debi Jenkins 5:34
Slogan four. “Finger Lickin’ Good.” Everyone knows that Kentucky Fried Chicken is finger lickin’ good. This popular catchphrase was first used by Kentucky Fried Chicken in the 1950s. However, the Covid-19 pandemic has changed things at KFC. In a CNN Business article from August of 2020, it was announced that KFC had decided to pause using the slogan. I guess they didn’t want to encourage people to be licking their fingers during the middle of a pandemic. But I’m under the thought that if you wash your hands before you eat, why can’t you lick your fingers while eating? The article quotes the chief marketing officer as saying “the slogan will return when the time is right.”
Debi Jenkins 6:24
Slogan five. “When you care enough to send the very best.” Well that slogan goes with Hallmark cards. This slogan first started being used by Hallmark in 1944. Ed Goodman, a Hallmark sales and marketing executive is the one that wrote down this phrase on a three by five card and it ended up becoming the slogan for the Hallmark company. Hallmark was founded in 1910 by JC Hall. If you ever visit Kansas City, Missouri, you can go to the Hallmark Visitor’s Center at their headquarters and see exhibits about the company’s history.
Debi Jenkins 7:04
Slogan six. “Breakfast of Champions.” That product is Wheaties. This cereal has been the breakfast of champions since 1924 when it was first introduced to the marketplace as Washburn’s Gold Medal Whole Wheat Flakes. In 1927 Wheaties started associating itself with sports, first through minor league baseball. The first time the breakfast of champions slogan was used was at the ballpark where the minor league team the Minneapolis Miller’s play. A Minneapolis advertising agency employee named Knox Reeves came up with the slogan and it was put on a signboard inside the ballpark. In 1934, photos of athletes started appearing on the Wheaties boxes, with Lou Gehrig being the first. His photo actually appeared on the back of the box. In 1936. Jesse Owens was the first black athlete to be featured on the back of the box. In 1958, the first athlete to appear on the front of the box was Olympic vaulter Bob Richards. The first female athlete to appear on the front of the box was Olympian Mary Lou Retton in 1984. In October of 2020, it was announced that basketball superstar LeBron James will be the next athlete to grace the front of the Wheaties box.
Debi Jenkins 8:35
Slogan seven. “Obey Your Thirst.” The soft drink Sprite is the product that goes with. Sprite was actually developed with a different name in West Germany in 1959. I won’t attempt to try and pronounce the German name but the translation is Clear Lemon Fanta. The drink came to the United States in 1961 and was called Sprite. Sprite is part of the Coca Cola company and Coca Cola wanted to have a lemon lime drink to compete with 7-UP. If you hear Sprite described as having a lymon flavor, that means it’s both lemon and lime flavored. For decades Sprite has been associated with youth. In 1994, the “obey your thirst” slogan was first used and a new advertising campaign featured hip hop artists. In 2014, LeBron James partnered with Sprite and came out with his own limited edition Sprite drink called Sprite Mix 6. It was Sprite infused with cherry and orange.
Debi Jenkins 9:42
Slogan eight. “The quicker picker upper.” This slogan goes with Bounty paper towels. Bounty was introduced in 1965. Their 2-ply towel was touted as thicker, softer and more absorbent than any other paper towel on the market. The quicker picker upper catchphrase was said in Bounty TV commercials starting in the 1970s. Actress Nancy Walker played a waitress named Rosie in the commercials. In 2020 there was a paper towel shortage. Due to people hoarding paper towels, Bounty paper towels saw a massive surge in sales. The company was not expecting there to be a run on paper towels, so they were left unprepared. This year Amazon has been accused of price gouging when selling paper towels from their website.
Debi Jenkins 10:35
Slogan nine. “Good to the last drop.” Well, that goes with Maxwell House coffee. Maxwell House was introduced in 1892 and until the late 1980s, it was the highest selling coffee brand in the USA. Want to know where the Maxwell House name comes from? Well, back in 1884, a wholesale grocer named Joel Cheek worked out a deal to sell coffee to the Maxwell House Hotel in Nashville, Tennessee. Six months later, they agreed to let him name the coffee Maxwell House. In 1907 President Teddy Roosevelt visited the hotel and had some coffee. Some say that President Teddy Roosevelt said that the coffee was “good to the last drop.” There’s no proof but it makes for a good story, especially when trying to sell coffee. Maxwell House created an ad claiming Teddy Roosevelt said it was “good to the last drop.” In 1961, on Christmas, the Maxwell House Hotel in Nashville burned down.
Debi Jenkins 11:44
And slogan ten. “Melts in your mouth, not in your hands.” That slogan goes with M&M’s, that colorful chocolate candy that originated in 1941. One of their first customers was the U.S. Army. During World War II the candy was very popular among soldiers because they could take chocolate with them without it easily melting. The “melts in your mouth not in your hand” slogan was first used in 1949 and trademarked in 1954.
Debi Jenkins 12:21
Well, that’s it for this week’s episode. Please subscribe and leave a positive review wherever you listen to podcasts. Visit us on Twitter and Instagram. And all the links can be found at triviarewind.com. Thanks for listening. And I’ll be back next time for more Trivia Rewind.
Transcribed by https://otter.ai