Posted in tv

TV Commercial Slogans

Well, we just checked another Super Bowl off the list and for a lot of people, the game isn’t the only thing they tune in for. It’s the commercials. So what did you think of the commercials during this year’s Super Bowl?

How about that one for Frito-Lay. I loved the whole “Twas the Night Before Super Bowl.” My favorite probably was the Doritos commercial featuring everybody’s favorite nice guy, Matthew McConaughey, as a flat 2-D version of himself. That was genius.

Then there was the Cheetos #ItWasn’tMe commercial featuring Mila Kunis, Ashton Kutcher and Shaggy. Good stuff there. It seems like the chip companies were on top of their game this year.

In the week preceding up to the Super Bowl the talk was all about John Travolta and his daughter Ella dancing together in the Scott’s Miracle Grow commercial. Was that one all you hoped it would be?

This is the one time of year I love watching commercials. You may or may not have noticed, but during this year’s 2021 Super Bowl, some of the usual big spenders on Super Bowl ads opted out, instead donating money to COVID-19 relief efforts. One advertiser to do this was Anheuser-Busch. For the first time in 37 years, there was not a Super Bowl commercial about Budweiser. No clydesdales or chirping frogs this year.
According to NASDAQ, even though Budweiser was dropped from the roster Anheuser-Busch did plug several other brands during the game. For those ads, they purchased four minutes of advertising time.

Coca-Cola and Pepsi also chose not to run ads for their flagship products according to NASDAQ. Pepsi did however sponsor the halftime show. Companies like Coca-Cola have been hit hard due to the COVID-19 pandemic. According to US News and World Report, “Coca-Cola has been hit hard since half of its sales come from stadiums, movie theaters and other usually crowded places that have been closed during the pandemic. It announced layoffs in December and said it wouldn’t advertise this year to ensure it’s investing in the right resources during these unprecedented times.”

One company made its Super Bowl debut this year. That was Chipotle Mexican Grill and its ad titled “Can a Burrito Change the World.” This ad focused on the role of farmers. A few other smaller brands made their debut at this year’s big game as well.


Have you ever wondered how much a 30 second ad costs to run during the Super Bowl? Well, this year that price tag was around $5.5 million. Anheuser-Busch donated part of what they would have spent on a 30 second ad instead on Coronavirus vaccination awareness efforts.


So do you know what the very first television commercial was? Well, this year marks the 80 year anniversary of the very first television commercial. It all happened on July 1st, 1941 on NBC’s WNBT TV and the ad only lasted 10 seconds. The ad aired before the beginning of a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The ad was for the watch brand Bulova and the ad only costs $9. $4 of that went to the airtime charges and the remaining $5 went to station charges. Wow have time’s changed in 80 years.

On this week’s episode of the Trivia Rewind podcast, it’s all about television commercials.  I’ll give you ten slogans or taglines and you will have to guess which product it goes with. As I promised in the podcast, I’m going to list the taglines here with links to videos of each of the commercials.

SLOGAN 1. CAN YOU HEAR ME NOW?Watch the commercial

SLOGAN 2. DON’T LEAVE HOME WITHOUT ITWatch the commercial

SLOGAN 3: THINK DIFFERENTWatch the commercial

SLOGAN 4:  BECAUSE YOU’RE WORTH ITWatch the commercial/History about it

SLOGAN 5: THE BEST PART OF WAKING UPWatch the commercial

SLOGAN 6: I CAN’T BELIEVE I ATE THE WHOLE THINGWatch the commercial

SLOGAN 7: YOU DESERVE A BREAK TODAYWatch the Behind the Scenes story

SLOGAN 8: GREAT TASTE, LESS FILLINGWatch the commercial

SLOGAN 9: 15 MINUTES CAN SAVE YOU 15% OR MOREWatch the commercial

QUESTION 10: THE ULTIMATE DRIVING MACHINEWatch the commercial

Below, you will find the transcript for this episode. You can listen to Trivia Rewind on Apple Podcasts, Spotify or wherever you listen to podcasts. Please tell a friend, leave a positive review and 5 star rating if you like Trivia Rewind. Thank you for listening and supporting Trivia Rewind!  You can find Trivia Rewind on Instagram, Twitter and Facebook.

Listen on Apple Podcasts

Trivia Rewind – Episode 35 – Super Bowl and TV Commercial Slogans

[00:00:00] Debi Jenkins : [00:00:00] Hey Trivia Rewind listeners. It’s Debi here with another new episode. Well, we just checked another Super Bowl off the list and for a lot of people, the game isn’t the only thing they tune in for. It’s the commercials. So what did you think of the commercials this year?

[00:00:29] How about that one for Frito-Lay. I loved the whole “Twas the Night Before Super Bowl.” Another one I loved was the Doritos commercial featuring everybody’s favorite nice guy, Matthew McConaughey, as a flat 2-D version of himself. That was genius. Then there was the Cheetos #ItWasn’tMe commercial featuring Mila Kunis, Ashton Kutcher and Shaggy. Good stuff there. It seems like the chip companies were on [00:01:00] top of their game this year.

[00:01:02] In the week preceeding up to the Super Bowl the talk was all about John Travolta and his daughter Ella dancing together in the Scott’s Miracle Grow commercial. This is the one time of year I love watching commercials. You may or may not have noticed, but during this year’s 2021 Super Bowl, some of the usual big spenders on Super Bowl ads opted out, instead donating money to COVID-19 relief efforts.

[00:01:30] One advertiser to do this was Anheuser-Busch. For the first time in 37 years, there was not a Super Bowl commercial about Budweiser. No clydesdales or chirping frogs this year. According to NASDAQ, even though Budweiser has been dropped from the roster Anheuser-Busch will continue to plug several other brands during the game. For those ads, they purchased four minutes of advertising time.

[00:02:00] [00:01:59] Coca-Cola and Pepsi also chose not to run ads for their flagship products, according to NASDAQ. Pepsi did however sponsor the halftime show. Companies like Coca-Cola have been hit hard due to the COVID-19 pandemic. According to US News and World Report, Coca-Cola has been hit hard since half of it’s sales come from stadiums, movie theaters, and other usually crowded places that have been closed during the pandemic. It announced layoffs in December and said it wouldn’t advertise this year to ensure it’s investing in the right resources during these unprecedented times.

[00:02:40] One company made its Super Bowl debut this year. That was Chipotle Mexican Grill and its ad titled “Can a Burrito Change the World.” This ad focused on the role of farmers. A few other smaller brands made their debut at this year’s big game as well.

[00:03:00] [00:02:59] Have you ever wondered how much a 30 second ad costs to run during the Super Bowl? Well, this year that price tag was around $5.5 million. Anheuser-Busch donated part of what they would have spent on a 30 second ad, instead on Coronavirus vaccination awareness efforts.

[00:03:22] So do you know what the very first television commercial was? Well, this year marks the 80 year anniversary of the very first television commercial. It all happened on July 1st, 1941 on NBC’s WNBT  TV and the ad only lasted 10 seconds. The ad aired before the beginning of a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The ad was for the watch brand Bulova and the ad only costs $9. $4 of that went to the airtime charges and the remaining [00:04:00] $5 went to station charges. Wow have time’s changed in 80 years.

[00:04:06] Well, on this episode of Trivia Rewind, it’s all about television commercials. I’ll give you 10 slogans or taglines and you will have to guess which product it goes with. After each slogan I’ll pause a few seconds and then give you the answer and some fun facts. After you listen to this episode, head over to triviarewind.com, where I will post links to videos for each of the commercials.

[00:04:34] So are you ready? Let’s get started with slogan one. CAN YOU HEAR ME NOW?

[00:04:43] This line comes from a 2001 Verizon advertising campaign. You may remember actor Paul Marcarelli saying the, “can you hear me now” line in the Verizon commercials. In these commercials, he was known as the [00:05:00] “test man.” Due to this commercial, he became an instant pop culture sensation.  He was the face of this advertising campaign for nine years, until Verizon decided to take their advertising in a different direction.

[00:05:15] While this was quite the gig to get, he said it did come with a price. A Hollywood Reporter article says, “He tells The Atlantic how at his grandmother’s funeral, a family friend whispered, ‘can you hear me now’ as her body was being lowered into the ground?” Ouch.

[00:05:35] Supposedly Marcarelli was paid up to $6,000 per commercial when working with Verizon. After his time with Verizon, he then became the spokesman for Verizon competitor Sprint. His debut with Sprint was during the 2011 NBA Finals when Sprint launched its “Paul Switched” ad campaign.

[00:06:00] [00:06:00] Slogan two. DON’T LEAVE HOME WITHOUT IT 

[00:06:05] This was an advertising slogan for American Express. It all started in the mid 1970s. When the commercial first aired the ad starred Karl Malden known from his role in The Streets of San Francisco TV drama that aired in the 70s. In the commercial, he talked about American Express traveler’s checks.

[00:06:29] Some of my listeners will have no idea what a traveler’s check is. Back in the day, if you were going to go on vacation, mainly out of the country, you’d go to the bank and get what were called traveler’s checks instead of taking a stack of cash with you. If you lost traveler’s checks or they were stolen, they could be easily replaced. Obviously you can’t replace cash. The tagline initially was “Don’t Leave Home Without Them,” [00:07:00] meaning the traveler’s checks. Later, the American Express credit card took precedence over traveler’s checks and the tagline changed to “Don’t Leave Home Without It.”

[00:07:13] Slogan three. THINK DIFFERENT

[00:07:18] This slogan goes with Apple computers. At the time the computer company IBM had a slogan that just said, “THINK.”  Many say this Apple computer tagline was used in response to IBM’s. Pretty smart if you ask me. On August 8th, 1997 the “Think Different” slogan was announced by Steve Jobs at the Mac World Expo. In 1998, the “Think Different” commercial won a Prime Time, Creative Arts Emmy Award for Outstanding commercial.

[00:07:55] Slogan four. BECAUSE YOU’RE [00:08:00] WORTH IT

[00:08:01] This tagline goes with L’Oreal Paris. This slogan has evolved over the years. Way back in the early seventies, the slogan started out as “Because I’m Worth It” and it coincided with the women’s rights movement. Then came the, “Because You’re Worth It” tagline sometime in the nineties. Most recently they’ve changed it too, “Because We’re Worth It.” L’Oreal  has a video out about the history of this commercial. I’ll post a link to it on triviarewind.com.

[00:08:36] Slogan five. THE BEST PART OF WAKING UP

[00:08:41] Well, for some people, the best part of waking up is Folgers in their cup. While the coffee itself has been around since the early 1900s, “The Best Part of Waking Up” tagline was in Folgers commercials starting in 1984. Over the [00:09:00] years, there have been a lot of parodies for this jingle as well as memes. I have never been a coffee drinker, but if I hear this slogan, I definitely know what product it goes with.

[00:09:13] Slogan six. I CAN’T BELIEVE I ATE THE WHOLE THING

[00:09:20] If you did eat the whole thing, you would want Alka Seltzer. This antacid product came to the market in 1931. Their advertising campaign containing this tagline is considered a classic when it comes to television commercials. The commercial with the, “I Can’t Believe I Ate the Whole Thing” tagline first aired in the 1970s.

[00:09:45] Ad man Howie Cohen explains how this commercial tagline came about in a Los Angeles Times article. “He says the crew was celebrating the wrap of a commercial shoot in London. There were 20 of us around the table [00:10:00] and director Milos Forman ordered for everyone – chicken, steaks, lobster. I’m a nice Jewish kid from the Bronx so I ate everything until I couldn’t fit one more thing in my body. I leaned back in my chair and said, ‘I can’t believe I ate the whole thing.’ And my wife said, ‘there’s your next Alka seltzer commercial.'” And there you have it.

[00:10:25] Slogan seven.  YOU DESERVE A BREAK TODAY

[00:10:30] If you feel you deserve a break today, then maybe you’ll head on over to your nearest McDonald’s. This catchy slogan was first used in 1971. This commercial was so popular that Ad Age Magazine rated at the top advertising jingle of the 20th century.

[00:10:49] The slogan was used in commercials all the way through the 1980s. In the mid nineties, they tweaked it a little and made it “Have You Had Your Break Today?” [00:11:00] Some say that this tagline mentally gave people permission to indulge in McDonald’s fast food. Not everyone was happy with the message in the jingle. An article in ChildhoodObesityNews.com titled “Did McDonald’s Invent the Most Lethal Slogan Ever,”  they say “The underlying message is, the universe recognizes what an exemplary human being you are and wonderful people like you must be rewarded. Food is a reward so go eat some.” Well, whatever you believe about McDonald’s and their food, that slogan worked well for the fast food giant. If you want a great behind the scenes look on the story of this commercial, I’ll post a link on triviarewind.com.

[00:11:45] Slogan eight. GREAT TASTE, LESS FILLING

[00:11:51] This slogan goes with Miller Light beer. The advertising campaign featuring this tagline began in [00:12:00] 1974 and went on to be one of the best campaigns in advertising history according to Advertising Age Magazine. At one time Ad Age ranked this as the eighth best campaign in advertising history. This campaign featured many celebrities and athletes over the years where one person would say “great taste” and the other would chime back with “less filling.”

[00:12:27] Slogan nine.  15 MINUTES CAN SAVE YOU 15% OR MORE

[00:12:35] Well, we all know that this goes with Geico. I’m sure you’ve heard this slogan a million times. Over the years, Geico has made great use of their advertising. The “15 minutes can save you 15% or more on car insurance” tagline is just one of the many they’ve had success with. In 2010 the Direct Marketing Association honored Geico at the annual Marketer of the [00:13:00] Year award ceremony. Geico spends a lot of money on advertising. That’s one reason this tagline is so ingrained in our minds. In 2018, 27.9% of the money spent on television auto industry ads was spent by Geico.

[00:13:20] And slogan 10. THE ULTIMATE DRIVING MACHINE

[00:13:26] This slogan is for BMW and first started being used in the early 1970s. During the 2010 Winter Olympics, BMW went with a new advertising campaign, titled “Joy” and used a new slogan, “Sheer Driving Pleasure.” Surprisingly, this caused quite the uproar with people thinking they were dropping their tagline, “The Ultimate Driving Machine.” Some called that advertising campaign a complete failure.

[00:13:57] So by 2012, the original [00:14:00] loved slogan was back. Well, the COVID-19 pandemic took a strike on BMW sales. BMW said it saw an 8.4% drop in vehicle sales in 2020.

[00:14:15] I hope you enjoyed a look back at some of television’s most memorable television commercial slogans. What’s your favorite commercial slogan?  You can share with me on Instagram at trivia_rewind. Don’t forget to visit triviarewind.com to see video clips of all the commercials I discussed. Thanks for listening and I will be back next week with another new episode of Trivia Rewind. [00:15:00]